Fisher Educational Ltd Privacy Notice and Cookies policy

Fisher Educational Ltd, (trading as 10Tickers and 10Ticks), whose principal place of business is at: The Cube, Coe Street, Bolton, BL3 6BU, UK.

Your Privacy

At Fisher Educational Ltd, we are committed to maintaining the trust and confidence of our visitors to our website and subscribers to our newsletters. In particular, we want you to know that Fisher Educational Ltd is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. Here you’ll find information on how we treat data that we collect from visitors to our website, or when someone subscribes to our newsletter.
Collection and Use of Personal Information
Personal information means any information that may be used to identify you, such as, your name, title, email address, institution/school or mailing address. In general, you can browse our website without giving us any personal information.

Website use

There are additional activities on our site that require you to be registered. For example, to access our free materials, to buy our products, to receive our newsletter and enter some of our competitions. As part of the registration process, we collect personal information. We use that information for a couple of reasons: to process orders, to tell you about things you've asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you're happy and satisfied.

Contact with You

We don't rent or trade email lists with other organisations and businesses.
We use our own in-house email tool and web-service to send you emails. We also use a third-party provider, MailChimp, to deliver the occasional newsletter. MailChimp can gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.
Occasionally we may ask you to take part in a survey using SurveyMonkey. Participation in surveys is voluntary, and you are under no obligation to reply to any survey you might receive from us. We use surveys to try to improve our service to you by finding out what you want and how we can improve. For more information, please see Survey Monkey’s privacy notice.
You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails. You can unsubscribe from your My Details on the website or by emailing [email protected].
For customers placing orders of our products we will send out notification emails of the order status.

Email a Friend

We may from time to time operate a "Tell a friend" service. This is a referral service, designed to make it easy for customers to recommend our website or offers to a friend, and is a two-step process. First, you send us the friend's name and email address, and secondly, we contact the friend, telling them who we are, and inviting them to take advantage of a particular offer, or to visit our website. When we contact your friend, we always advise them of your name and email address (so they recognise the offer as genuine) as you made the referral. We will not use your friend's details for any other purpose.

Children and Privacy

If you're aged 16 or under, you cannot register on our site.

Google Analytics

We use Google Analytics to analyse traffic to this website in order to understand our visitors' needs and to continually improve our site for them. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. For example, we do not tie a specific visit to a specific IP address.

Use of Cookies

A cookie is a small text file containing information that a website transfers to your computer's hard disk for record-keeping purposes and allows us to analyse our site traffic patterns. A cookie cannot give us access to your computer or to information beyond what you provide us. Most web browsers automatically accept cookies; consult your browser's manual or online help if you want information on restricting or disabling the browser's handling of cookies. If you disable cookies, you can still view the publicly available information on our web site. Services in the subscription area of the website will be affected if you turn off cookies as they recognise that you are logged into the site as you travel from page to page. If you are using a shared computer and you have cookies turned on, be sure to log off when you finish. Please note we don’t use cookies to store any of you information, although our website makes use of, which uses cookies to help manage sessions this doesn’t contain any of your data. When you navigate our site, the server establishes a unique session for you that lasts for the duration of the your visit. For each session, ASP.NET maintains session state information where applications can store user-specific information. For more information, see ASP.NET Session State Overview topic.
You can find more information about cookies at and

Links to Other Websites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you'll need to check that site's privacy statement.
Access to Your Personal Information
You are entitled to view, amend, or delete the personal information that we hold. All the personal information we hold can be viewed and amended in your My Details area on the website. We keep this information to the bare minimum. To delete this information email us at [email protected].

Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).
When we have no ongoing legitimate business need to process your personal information, or where you ask us to delete your information, we will delete it. We may have to retain and use personal information as necessary to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our terms and conditions.
Legal basis for Processing Personal Information
Our legal basis for collecting and using the personal information will depend on the personal information concerned and the specific context in which we collect it. Ordinarily, we collect personal information from you either because it is needed to enable us to fulfil and perform our contractual obligations with you as regards the provision of our products and services, and/or where we have the consent of you to do so. We may also collect personal data where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.


We use one way encryption passwords for accounts, so no actual passwords are stored. Our website makes use of a SSL certificate to secure communication to and from our server. Our servers are regularly updated and monitored they also make use of a firewall.
Payments are made through the third party payment provider is this correct and we hold no credit card information.
Your Consent
By using our website, you consent to the collection and use of the information you provide to us as outlined in this Privacy Policy.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Changes to this Privacy Notice

We reserve our right to make any changes and updates to the privacy policy without giving you notice as and when we need to. We'll always make sure that the most up to date privacy policy is posted on this page.
If you have any questions or concerns about our collection, use or disclosure of your personal information, please drop us a line [email protected].
The data controller of your personal information is Fisher Educational Ltd which is registered with the Information Commissioner’s Office ("ICO") with registration number Z6274244.
This Privacy notice was last updated 10 June 2020.

“Young children learn best through play. The Ticker books provide an excellent resource for them, together with their parents, carers and teachers, to experience the joy of learning about words and numbers, shape and colour, in ways that are playful, engaging and enjoyable.”
Professor Lesley Abbott, Professor of Early Childhood Education

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10ticks, 10tickers and Boffinsquad are registered trademarks of Fisher Educational Ltd in the UKand in certain other countries. © Fisher Educational Ltd 2020